MARKETING ANALYSIS

Based on a marketing research done during Info-month exhibit, covering end-users in
north, central, and south regions of Taiwan, we can concluded a result as follow:

QUESTIONAIRE STUDENTS NON-STUDENTS

Are you aware that cartridge can be refilled
repeatedly?
86%
47%
Are you currently using refill inks?
86%
47%
Willing to use refill ink after learned about it
94%
87%

Therefore, about 90% of end-users have no objection to use refill inks.
Based on the investigation, the main reason which discourages end-users from using refill ink is the bad experience with wordy instruction and inconvenient refill kits.

Therefore, in order to win over end-user's trust on refill inks, we are the first utilizing step-by-step refill instruction by illustration, so users can fully enjoy refill DIY and yet refilled cartridges successfully.

A simple troubleshooting tip is provided to eliminate minor problem with cartridge.